Jafrass scores with 'Pon Di Board'

Notnice Records-signed artiste Jafrass has released a new single, 'Pon Di Board', which has racked up more than 70,000 views in only one week since its release.

"The song was actually an old freestyle which was on his first mixtape, Who is Jafrass. He was in the streets, just forward in from a party, and one riddim a play, and him start voice to it and everybody started to video it," said Notnice. "About five different videos were uploaded and it start go viral; and people began to message and ask when the official song going to drop?"

Notnice, whose given name is Ainsley Morris, said the following day he saw the video all over social media.

"People who I don't know a repost on IG, that's when we realise it ah go viral," he added.

The feedback forced Notnice and Jafrass to head to the studio to produce the song.

"I built a riddim for the song, and then he did a second verse, and we released it and it ah take off. The song ah mash up Montego Bay and Kingston right now. it de pon every mixtape from Kingston to Negril, the audio and video all over IG; next step is Pon Di Board challenge, then the official video," Notnice said.

Jafrass, who first came to public attention last year with the Unruly Camp collaboration with Popcaan, that racked up several million views on YouTube, then followed up with his biggest solo single, War Mi Nuh on the El Chapo rhythm, which had an official video which racked up more than 1.7 million views.

Jafrass is using 2018 to show off his versatility, doing songs such as Greatest for Veinless Records, Up and Up on the Breakthrough rhythm for Markus Records, and the party-

flossing single, Hundred Calls.