Sumfest to have refresh station
Red Stripe, the title sponsors of Reggae Sumfest, has revved up its Drink Right campaign as it seeks to implore persons to be responsible in their consumption of alcohol at this weekend's festival.
In addition to having Drink Right ambassadors at the Catherine Hall venue, who will perform ID checks and place a special armband on persons who are 18 and older, Red Stripe said it will provide a refresh station where patrons can enjoy water, soup and other hot beverages.
"We appreciate Red Stripe's responsible drinking initiative of encouraging people to not go over the limit. We are concerned about safety and health and so it was important for us to partner with them to promote these values at Sumfest. Persons can enjoy our Crystal Punch brand of water to space their alcohol beverages and stay hydrated throughout the event," said Elizabeth Swaby of Pepsi.
Grace Foods will be providing patrons with chicken and pumpkin soup at the refresh station.
Ricardo Smith, channel programmes and promotions manager of Grace Foods and Services, explained the partnership.
"Like Red Stripe, we have our consumers' best interest as a top priority, and so it is important to encourage them to be mindful of their alcohol consumption so they can enjoy all the performances," he said.








